Sister to our client’s website𑁋The Love Coven, Scarlet Love Spells is a safe haven for people who believe in the power of manifestation. Crafted specifically for the USA market, they use creative and viable methods to counsel couples with relationship troubles.
After the great success of The Love Coven in the UK, Morticia Rose and her colleagues wanted to reach out to people in the USA. Our specialist team at Dashr helped them do the same!
What were the challenges?
Being a UK-based firm, it was like beginning from scratch in the USA. The market trends differ in every country and so does the user behavior. Additionally, the difference in time zone and being visible throughout the day was challenging. Creating a website that is user-friendly, trustworthy, and easy to navigate through was the need of the hour.
A business like Scarlet Love Spells has many claims and guarantees on the website and the main hurdle is to manage the website in a manner that complies with all the guidelines and regulations of advertising along with following ethical procedures.
We took the challenge of managing her brand by making huge alterations in the way the service was being marketed to the audience:
- Intensive keyword research
- Strict audience lists
- Neutral yet informative ad texts
- Adding testimonials for each claim
- Creating various CTA buttons
- Installing Live Chat options for immediate assistance
- Bid strategy alterations
- Complex conversion tracking
- Google analytics setup
- GTM installation
These are some of the things we focussed on, in order to narrow the search for The Love Coven and be available to the people who are in real need of their service.
Along with this, we crafted a brand new and unique website with vibrant fonts and texts that suited the business. Along with this, intricate tracking was installed to make sure all the leads and the conversions are noted. This in turn helped in optimizing the website’s SEO score as well as ad performance.
Not only this, an integral part of establishing Scarlet Love Spells as a brand in the United States was focusing on its’s style guide and the logo they used. This was also done by the expert team at Dashr. We made sure the clients at The Love Coven felt safe and the brand could build trust with their customers.